Digital Marketing Series: Always Complete Your Social Media Profile
22 January 2015 ,Thursday
Social media is just one part of any overall digital marketing plan. Because so many people use social media sites like Facebook and Twitter, it’s important for most businesses to use at least one form of social media to connect to current and potential customers. Make your life as simple as possible and set up your social media profiles right the first time.
Welcome to the second part in our on-going Digital Marketing “How-To” series. If you’ve missed prior posts, you may want to start there:
If you’ve got a plan, and you know what social media sites you want to use for your business, this next step is fairly simple. Ready for it? You don’t even need to write this one down…
Complete your social media profiles.
Sounds fairly simple, right? The next step is easy, too.
Remember, for some customers, your Facebook page or Twitter profile might be their first introduction to your business. A consistent and professional presence is an absolute must.
Types of Information You Can Include
Each social media site is unique and has different requirements. Twitter gives you 140 characters. Facebook lets you include a short description and a long description for your business. Pinterest gives you more characters than Twitter but not as many fields as Facebook.
- Business name
- Business website
- Profile picture – your picture or your logo
- A description of your business
- Contact information – email, phone numbers, etc.
- Hours of operation
Take some time before you begin to think about your business and write down a few ideas. Once you find what works for your company, use similar language on each profile. Whether you have 140 characters or 500 words, make sure you’re using the same basic message everywhere.
Don’t Forget the Cover Photo
Each site also has different size requirements for a cover photo. Always, always include a cover photo (not just a profile photo). Follow these three simple rules to always have a professional appearance:
Rule #1 – Make sure you have a cover photo for each social media platform.
Rule #2 – Do not use the exact same photo and just re-size it to fit – or worse, don’t re-size it at all. This makes your page look sloppy – and can make it hard to decipher your cover photo.
Rule #3 – If you can’t make graphics yourself, hire someone. It’s money well-spent.
Your profile should show people who you are and what you do. They should also be able to find your business website easily. No one is going to spend more than a few seconds guessing about your business. Unless they’re your mother or your best friend, they just don’t care. Make it easy for visitors to figure out who and what you are.
Completing your profile will help in your branding efforts, help people learn who and what your business is, and make sure you look like the professional you are. If you need help with your digital marketing needs from social media to mobile apps, feel free to contact us. We have the expertise to help you use digital marketing to build your business.