Dizzy Duck Speedy Car Wash
Dizzy Duck Speedy Car Wash needed to distinguish themselves from the hundreds of quick car wash services in the area. Ordering top-notch equipment wasn’t enough — people needed a different experience.
Dizzy Duck Speedy Car Wash is a state of the art, exterior vehicle bath system. The one-hundred foot, high-tech “super tunnel” design provides the sparkling clean, spot-free finish of expensive full-service detailing centers at a fraction of the cost and time.
Dizzy Duck needed to showcase this quality of service with a marketing strategy that captured their audience, built brand loyalty, and moved beyond brick and mortar into a digital space.
DIZZY DUCK WEBSITE
The website is user-friendly and the services offered are simple and easy to comprehend. Dizzy Duck Speedy Car Wash is competitively priced for a quality service at the fraction of the competitor’s cost.
To appeal to on-the-go consumers, IRON incorporated online discounts that users can access on their mobile device. IRON also added “Dizzy Deals”, such as an unlimited passes, gift cards, a loyalty program, and fundraiser opportunities. Through these offers, our client is able to create a large email list of customers and communicate the latest deals and promotions.
IRON and Dizzy Duck worked together to develop a friendly and humorous mascot named Dizzy Duck. Dizzy became the center of the company identity and marketing strategy to differentiate the client from their competition.
We also developed a comprehensive website and built a presence on social media sites such as Twitter, Facebook, Google+ and Instagram to communicate deals, fundraiser opportunities, and promotions.
As of this writing, Dizzy Duck Speedy Car Wash has seventy reviews on Facebook and a five-star rating.
Customers praise the quality service of a drive-through system that they cannot find at any other carwash. Customers also recognize the excellent and friendly customer service. These reviews show that we are meeting the goals that we set at the beginning of our campaign.
Since rendering our services, we were able to grow our client’s email list from 192 subscribers to 243 subscribers within two weeks.
With each email campaign, we build customer loyalty and great engagement.
Not only are we seeing a great approval rating and customer loyalty; sales have also increased steadily.
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