The Innovation Center
The Innovation Center needed to optimize its website to better connect with local small businesses and entrepreneurs in the Mississippi Gulf Coast area. Rebranding alone was not enough to create the awareness needed to reach more potential clients.
The Innovation Center, in partnership with the U.S. Commercial Service, MS Export Assistance Center, designed a program to assist Mississippi small businesses learn the fundamentals of exporting products and services and develop skills in international marketing, trade finance, and global logistics.
Company video we created for the Innovation Center.
THE INNOVATION CENTER WEBSITE
The website is user and mobile-friendly. The clean design and clearly established sections allow visitors to find exactly what they need and where to go next when using the Innovation Center’s resources. The new development showcases the center’s tenants, has easy to download resources, and features upcoming events.
The IRON Network also developed a video to add more value and understanding of the Innovation Center’s offerings. This video put a face to the Innovation Center brand and creates a more personal connection with the audience.
A website redesign and new feature developments were exactly what The Innovation Center needed to increase its appeal to potential clients.
IRON and The Innovation Center implemented SEO and Adwords campaigns to increase awareness with small business owners and entrepreneurs.
Blog posts and new updates will provide high quality content to boost visibility. Video marketing is a great solution in placing a face with the organization as well as viral marketing.
With the launch of the website, the goal was to reach more people needing the center’s services and gain more traffic.
By setting up an online video campaign and sharing via social media platforms, we expect more exposure and higher engagement.
By making it easy to access useful information through dowloadable content and informative blog posts, we will increase the perceived value of the center and enhance user experience.
The step-by-step “what to do next” section will help steer clients in the right direction and prepare them for appointments. This enhances visitor experience and create a smoother process flow.
Power UP Box
Power UP Box is a subscription service that runs on Crate Joy, a platform for selling products to niche markets. The Crate Joy platform offers simple website and storefront creation tools, order tracking, analytics, and help promoting your business. Crate Joy is an ideal solution for entrepreneurs that want to focus on running their business and not on the […]
Surprise My Pet
Surprise My Pet is a subscription service that runs on Crate Joy, a platform for selling products to niche markets. The Crate Joy platform offers simple website and storefront creation tools, order tracking, analytics, and help promoting your business. Crate Joy is an ideal solution for entrepreneurs that want to focus on running their business and not on the […]
Sisters Laura and Kaytie Sexton run The Luxe83 boutique shop in Biloxi, MS.
Laura and Kaytie are passionate about getting great deals for cute clothing and making sure their unique style is accessible to women and girls everywhere. To that end, they came to The IRON Network to help them develop an online retail store to complement their storefront operation.
They wanted a website that reflects their unique branding and style while offering a great user experience. The site needed to be easy-to-use, mobile responsive, make it easy for fans to share on social media, and offer an easy check-out process.
An expanding storefront operation located in one of the most beautiful locations in Bay St. Louis, Mississippi, Bijoubel brings together a unique blend of South and Modern styles for the educated shopper. The operation offers a great potential of growth as they expand the storefront operation to the web based e-commerce website.
The Coupon Concierge
The Coupon Concierge mobile app allows users to choose coupons from various businesses, see the coupon offers and the advertisers business information, claim coupons and store them for future use as well as manage their account profile information. Users can also save businesses in their favorites selection to automatically get notifications on new coupons and offers from current and new advertisers.
Memorial Hospital Foundation
To optimize donor relations and an opportunity to increase donations for other Foundation goals, through search engine optimization and online advertising strategy. This project was focused around an upcoming Gala event that the Foundation was hosting to jump start donation efforts and awareness for their NICU center expansion.