Sgt. Otto’s Full Truth Diet Advice
Sgt. Otto is a diet for people that sit most of the day with the nature of their work and lifestyle not allowing them to be physically active, nor do they want to start an extreme diet. Sgt. Otto consists of a series of books (for men, for women, for corporate use or for those that value harsh humor), an online subscription program and online membership club.
The diet is both about food and thinking – choosing to follow an authority you can rely on that will train you to be more of a person you want to be.
Sgt. Otto’s books layout the overall idea, plan and goals of the diet, based on the author’s experience.
Marketing plan for a subscription based dieting:
- Expose the idea through advertising and social sharing
- Bring people to 2 actions: FREE e-book download, or subscription to daily updates
- Help interested people realize they have a problem and they can do something about it without having to diet or become athletic
- Help users determine a realistic goal for their weight and a timeframe to show their commitment. People are asked to make a monthly installment of $3. One dollar for operating expenses, one dollar towards the Sgt. Otto fund and one dollar for savings (to be released upon completing the program in the form of a diploma, gear and presents)
- Reward referrals
- Money-back guarantee
Others ways to monetize content:
- Advertising relevant products and services
- Public speaking
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